Tommy Bahama Sea: Island Diver 200M
This watch design played a leading part in the re-launch of Tommy Bahama's watch category. I implemented this strategy shortly after starting at Geneva Watch Group. The strategy completely changed the watch category for Tommy Bahama and was built around 3 key categories Air, Land and Sea. The Island Diver 200M was the Pinnacle timepiece in the "Sea" collection and has been one of our best sellers since the launch in fall of 2014.
